Tuesday, April 7, 2015

Shameless Self-promotion


My first book was published about 40 years ago. I had written a story for the Washington Post Sunday magazine about bikers—motorcyclists—and Harper and Row contacted me. Would I like to do a book? I hadn’t considered writing books at the time, but this seemed viable. No agents were involved. Harper & Row sent me a contract. I read it; it was straightforward so I signed on the dotted line and never once regretted doing so.

I wrote the book over about nine months, and Mr. Wood, a genial older man and a respected editor, sent me several letters asking for clarifications on finer points. What was the difference between a Knucklehead and a Panhead Karley? Were Montesas Spanish or Brazilian bikes? Who were the Motorcycle Maids, and was there really a group called Dykes on Bikes?

When it came out Bike! Motorcycles and the People Who Ride Them was a modest success. A hardback was soon followed by a paperback. I got favorable reviews, including one in Rolling Stone. Harper & Row arranged a brief book tour.

One event was an author appearance on an early morning talk show in Pittsburg. I arrived at the television studio decked in full leather regalia with hair down to the middle of my back. The host was a study in pancake make-up—dreadfully white with bright orange hair, bloodshot eyes, and an iridescent blue suit. It was eight in the morning and he was drunk.

I spent my allotted 17 minutes trying to persuade him that I had not written a book on bicycles. I failed. He actually—really, truly—made a couple of dubious bicycle seat jokes. On a subsequent radio call-in show, I had to disabuse several Pittsburg bicyclists that the book had nothing to do with their two-wheel mode of transport.  

That was then, this is now.

I’ve discovered, as have most authors today, that getting a book published is minimally about writing; putting words on paper is possibly the easiest part of the process.

Getting an agent today is almost impossible and even having one does not mean he or she is aboveboard. My agent, Barry Zucker, persuaded me to sign with his agency, McGinniss Associates, in January 2014. And then he vanished. I have not heard from either him or the agency since June of last year. There’s been no response to my numerous letters, phone calls, emails, and text messages.

It turns out there is no governing agency for literary agents. You want to be an agent? Just say you’re one. Create a web page, and insert your name in any number of lists. You’ll get queries within days because writers are desperate to get published and if you’re going to deal with the Big Five publishers, you need an agent.

Me, after the agent pulled his disappearing trick, I decided to self-publish. I soon discovered this is not the easier, softer way. Aside from mastering the software needed to publish in various versions—epub, kobo, mobi, PDF—that can be read by Kindles, Nooks, iPads, Sony, and others, I’ve had to mount a promotional campaign for myself. I have given free electronic copies of Thirst to readers willing to post reviews of the book on Amazon and Good Reads. I’ve sought and gotten the help of successful on—line gurus. I spend a minimum of an hour a day badgering friends and acquaintances to buy and review Thirst. This weekend, I’ll do a short video about the book that can be posted on my Goodreads and Amazon author pages, as well as on my website, www.sagnier.com. I am trying to set up a book signing at a local independent store that doesn’t seem interested in returning my calls. I’ve attended seminars on making a small splash in a big pond—in 2013, more than 450,000 books were self-published.

So here is the self-promotion of the day: Check out Thirst at http://tinyurl.com/thirstbook. If you think you’d enjoy reading it, send an email to thierry@sagnier.com and put “ebook review” in the heading. I’ll give a free EBook copy of Thirst to the first ten people who contact me and offer to do a review. Make sure to tell me what format you’ll need—Kindle, Nook, or other.

Thanks!

5 comments:

  1. Rus Wornom, Richmond, VAMay 3, 2016 at 2:07 PM

    Thank you for this post. I was about to send Zucker a query letter for a novel, but this has changed my mind.

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  2. I just happened to come across your story before submitting to Barry Zucker at McGinniss. I'm glad I read about your experience first. It makes me very leery about submitting to this particular agent. On the other hand, I've received requests for fulls and partials without ever hearing back one way or another. This has made me a cautious skeptic about the current state of publishing. Thanks again for sharing your experience.

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  3. About a year ago I was contacted by Barry Zucker of McGinniss Associates Literary Agency. I searched his name and found your blog. I was concerned by what I found here but decided to let him represent my novel regardless. Barry and his partner, James, offered a great deal of editorial assistance and guidance before I even agreed to sign their agreement. Barry stayed in touch constantly throughout the pitching process and I am happy to report I recently received two different offers from reputable publishers. Barry and James are presently negotiating for better royalty rates - and with the advance one publisher is offering I am considering leaving my corporate position to pursue writing as a career. I think your review reeks of “disgruntled author who couldn’t get an offer so I’ll take it out on the agent.” To anyone taking this post seriously, please don’t. The agony of not getting a book deal is shared by all writers and it's understandable to want to lash out at the agent. The same happens to publishers who authors feel buried their books. It's not a productive endeavor to attack someone's livelihood in this manner. So I feel it's my duty as a client well served by Barry to speak up. Barry has a strong track record of making major deals with big 5 publishers, so to any readers, please think twice before making a snap judgement.

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  4. I received a request for my entire manuscript from Barry Zucker based on my "wonderful query" (his words) in March 2019. I sent it to him immediately. Since that time I've inquired politely (after 60 days), then inquired again (120 days). No response to my emails. Nothing. I think I may have emailed one more time. It's now 8 months and no response after sending the requested complete manuscript. I understand, of course, that when one queries, it's normal to not receive a response if the agent is not interested. However, when an agent says that one's query is wonderful and asks for and receives the entire manuscript immediately, surely it wouldn't be too much for the agent to respond with a brief note. Not cool.

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  5. I'm afraid my experience with Zucker squares with what has already been mentioned.
    He requested a full after my initial query, but after submitting, I heard nothing from him, even after repeated emails.
    Not cool.

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